As a growing family business, it became apparent that a new brand was needed. As part of our rebrand offering, the oak tree became the symbol because of its long-standing personal meaning to the owners. The oak tree’s strong root system that keeps it anchored in even severe weather flowed well with the concept of financial security. The logo mark resembles the oak tree’s rings which reveal growth and maturity over time, symbolizing financial increase through smart investments. The mark also exhibits the letter “O” from the name Oakmont.