Berean Baptist Church
The goal was to refresh the Berean Baptist Church brand. The challenge was to make it more current, yet still honor the past.
A modern logo mark was crafted that incorporates the well-known “cross and heart” logo that Berean had been using for many years. Colors were carefully chosen to both make the Berean brand more modern and to differentiate Berean from other local Baptist churches.
The logo mark's heart shape was perfected, making smoother transitions on curves. The overall result was better visual balance.
A brand identity guide is always necessary to help keep a brand looking consistent across various digital and physical mediums.
And, why not make some cool gear?
And, and online presence...