4.
e.g. How well can you distinguish the logo at small and large sizes?
Rate from 0 to 10.
5.
e.g. Comic Sans for a bank wouldn’t work!
Rate from 0 to 10.
6.
Tip: Compare it to your competitors.
Rate from 0 to 10.
7.
e.g. Will it still look as good as does today in 10, 15, 20 years time?
Rate from 0 to 10.
9.
e.g. How well does it adapt to different applications from a social media display picture to a billboard?
Rate from 0 to 10.
